Mr. Asif Sharif
Mr. Asif Sharif is a forward-thinking agricultural pioneer and entrepreneur with a distinguished track record of innovation and leadership. As an engineer, inventor, and philanthropist, he has played a transformative role in advancing sustainable farming practices and agricultural technologies across Pakistan and beyond.
Born into the esteemed Sir Groh family of Faisalabad, known for its longstanding contributions to education, agriculture, and community development, Mr. Sharif has proudly carried forward this legacy. His professional expertise spans a wide range of fields, including:
- Agricultural marketing and project development
- Mechanization and process innovation
- Forward engineering and precision farming
- Renewable energy applications in agriculture
- Value-added production systems
- Sustainable development and responsible citizenship
Through his work, Mr. Sharif continues to inspire positive change, empower rural communities, and promote environmentally conscious agricultural solutions on a global scale.
An Industry-Leading Innovator in Agricultural Mechanization
Mr. Asif Sharif is a groundbreaking innovator who has significantly advanced the agricultural sector through his numerous inventions and pioneering contributions. He has designed, developed, and introduced a comprehensive range of agricultural machinery that has revolutionized farming practices. His innovations include equipment such as soil scrapers, precision land levelers, ridgers, border discs, ditchers, reversible disc ploughs, plate planters, tractor-mounted sprayers, hoeing machines, sugarcane planters and harvesters, stubble shavers, combine harvesters, cotton and peanut pickers, hay and forage machines, balers, potato planters and harvesters, grain silos, and wide-span storage facilities.
His expertise extends to the development of specialized equipment for laser-guided land leveling, raised-bed cropping systems, precision seeding, compost banding, fertilizer side dressing, transplanting, mechanical weeding, and soil aeration. In addition to machinery innovation, Mr. Sharif has played a pivotal role in introducing new plant species, improving seed quality, and developing high-yield hybrid varieties—particularly in **corn, cotton, and sunflower—**further enhancing agricultural productivity and sustainability.
Transformative Agricultural Initiatives
Mr. Asif Sharif has led a series of groundbreaking initiatives that have redefined traditional farming practices and significantly enhanced crop productivity. Among his most notable achievements is the development of a water-efficient method for cultivating rice on raised beds in moist soil—resulting in an impressive 70% reduction in water consumption.
He also pioneered the One Acre Prosperity (OAP) model, a strategic approach designed to empower smallholder farmers by promoting self-sufficiency, increasing income, and fostering long-term financial independence through sustainable land use and practical innovation.
PQNK – A Breakthrough in Sustainable Natural Farming
Mr. Asif Sharif has reimagined the foundations of conventional, tillage-based agriculture by introducing a revolutionary production model known as PQNK (Paedar Qudratti Nizam-e-Kashtkari)—translated as the Sustainable Natural Farming System. This innovative, regenerative farming approach eliminates the need for tillage and agrochemicals, while reducing water consumption by more than 70%. PQNK delivers exceptional outcomes—producing high-quality food at the lowest cost—with performance standards that surpass even certified organic methods. It represents a scalable, environmentally responsible solution for the future of global agriculture.
Strategic Contributions to Agriculture and Industry
Beyond his technical expertise, Mr. Asif Sharif has made substantial contributions to both the business and agricultural sectors through leadership, diplomacy, and strategic industry engagement. He has held prominent positions including President of the Pakistan-Belgium Business Development Forum, Honorary Consul of the Republic of Poland, and Board Member of Zarai Taraqiati Bank (Agricultural Development Bank). He has also served on advisory boards of several key public and private sector institutions, offering insight into agricultural policy, development planning, and industrial innovation.
Mr. Sharif has been instrumental in facilitating the entry and establishment of leading international companies in Pakistan, including Ford Motor Company, Sperry New Holland, Ford New Holland, Case IH, Toft, Long Manufacturing, Butler, Howard, Ursus, and Kenwood. His efforts have contributed to strengthening Pakistan’s industrial capabilities and advancing its agricultural mechanization and technology transfer initiatives.
A Global Perspective and Transformational Impact
Mr. Asif Sharif is a globally engaged leader whose knowledge and experience span five continents. He has received professional training in the United States, Australia, and Europe, and has traveled extensively for academic exchange, business development, and strategic collaboration. His international exposure has enriched his ability to deliver innovative agricultural solutions tailored to diverse environments and economies. Leveraging this global perspective, Mr. Sharif has led the development of large-scale agricultural projects and presented technical papers on advanced crop production methodologies. He has played a central role in transforming farming operations through:
- Mechanization and operational optimization
- Farm design and irrigation management
- Knowledge-based skills training
- Timely resource deployment and productivity enhancement
Driven by a lifelong mission to elevate agriculture and empower rural communities, Mr. Sharif’s work has impacted millions of lives. His unwavering commitment to innovation, education, and sustainable development continues to inspire professionals and stakeholders around the world.
Family Values and Personal Legacy
Beyond his professional accomplishments, Mr. Asif Sharif is a devoted family man— a respected husband, father, and grandfather. He serves as a source of strength, guidance, and unwavering support to his family. Deeply committed to nurturing the next generation, Mr. Sharif takes great pride in sharing his knowledge and values with his grandchildren, especially his passion for agriculture and sustainability. His personal life reflects the same principles of care, integrity, and responsibility that define his professional journey.
Integrity-Driven and People-Centered Leadership
Mr. Asif Sharif is esteemed as a trustworthy and compassionate leader who commands the respect of colleagues and the confidence of the communities he serves. Renowned for his integrity and principled approach, he leads with a strong commitment to ethical practices, social responsibility, and inclusive progress. His dedication to driving positive, lasting impact continues to shape the organizations he leads and the lives he touches.
A Respected and Principled Leader
Mr. Asif Sharif is widely regarded as a trustworthy and compassionate leader, valued for his integrity, humility, and unwavering ethical standards. He has earned the respect of professional peers and the admiration of the communities he serves through his consistent commitment to social responsibility and inclusive development. His leadership is defined by a genuine dedication to creating lasting, positive impact across both organizational and societal levels.
A Philanthropist Committed to All Forms of Life
Mr. Asif Sharif is a deeply committed philanthropist with a profound respect for all living beings. His passion extends beyond human welfare to include animal well-being, soil health, and the preservation of biodiversity. He advocates for holistic sustainability—emphasizing the interconnectedness of all lifeforms as essential to the health of ecosystems and the future of agriculture.
Mr. Musharraf Iqbal Khawaja
Khawaja Musharraf Iqbal is a distinguished industrialist, visionary entrepreneur, and respected social leader with over three decades of multifaceted experience across the textile, construction, education, and sustainable agriculture sectors. He currently serves as the Chief Executive Officer of both K.M. Ashraf Protective Goods (Pvt.) Ltd. and KMI & Sons Textile (Pvt.) Ltd., where his leadership has played a critical role in elevating Pakistan’s textile and garment industry on the global stage.
Known for his strategic foresight and commitment to innovation, Mr. Khawaja has consistently delivered operational excellence and sustainable growth across all his business ventures. His contributions reflect a rare combination of industrial acumen, social responsibility, and environmental consciousness.
Pioneering the PQNK Agricultural Model at Sialkot
With a deep personal commitment to environmental stewardship, Mr. Khawaja has emerged as a strong advocate for natural and regenerative agriculture. His engagement in this space began during the 2008–2009 Green Region Initiative launched by the State Bank of Pakistan and supported by the Sialkot Chamber of Commerce and Industry (SCCI). This regional program aimed to promote sustainable development across Sialkot, Daska, Gujranwala, and Pasrur.
Motivated by the urgent need to restore agricultural vitality, Mr. Khawaja began contributing both intellectually and practically. Around 2010, he participated in the Traceable Pakistan project, which focused on enhancing the export readiness of fruits and vegetables through improved agricultural standards. His visit to Germany’s Green Week—a global showcase of agricultural innovation—served as a turning point, inspiring him to expand his focus to sustainable farming practices alongside his industrial pursuits.
Although his initial efforts to integrate modern agricultural technology with conventional farming models faced challenges, a significant breakthrough occurred when he was introduced to Mr. Asif Sharif, the founder of PQNK (Paaidaar Qudrati Nizaam-e-Kashtkaari). Under Mr. Sharif’s mentorship, Mr. Khawaja embraced the PQNK philosophy and established a pilot showcase farm in Sialkot, aimed at demonstrating the potential of natural farming techniques to local farmers. The initiative was met with wide appreciation and has since served as a local model for ecological agriculture.
In 2024, Mr. Khawaja connected with Mr. Naseer Ahmed, a seasoned advocate of sustainable farming. Their shared values and vision led to a strategic partnership, grounded in the leadership of Mr. Asif Sharif. Together, they launched a PQNK Service Provider Company on a trial basis. The goal: to assist farmers in transitioning to natural, regenerative agricultural practices and to amplify the reach and impact of the PQNK movement. With conviction and long-term vision, the team plans to scale this model nationwide in the near future, Insha’Allah.
Leadership Beyond Business
Mr. Khawaja’s influence extends far beyond industrial leadership. He is a Founding Director of Sialkot International Airport, a groundbreaking public-private partnership and a milestone in regional infrastructure development.
In the field of education, he is a Director of East Education Organization and a Founding Trustee of the Khurshid Begum Welfare Trust, both committed to uplifting underprivileged communities through learning opportunities. As a trainer at the LUMS Entrepreneurship Program and a nationally recognized motivational speaker, he plays an active role in nurturing Pakistan’s next generation of entrepreneurs and leaders.
Mr. Khawaja is also deeply engaged in trade policy and industrial governance. He currently serves as Chief Coordinator and former Chairman of the Pakistan Hosiery Manufacturers & Exporters Association (PHMA), Sialkot Region. He has been an Executive Member of the Sialkot Chamber of Commerce and Industry (SCCI) and presently chairs the Textile Departmental Committee at SCCI and the Textile Committee at the Federation of Pakistan Chambers of Commerce & Industry (FPCCI).
A Lasting Legacy of Impact
Khawaja Musharraf Iqbal continues to be a dynamic force in shaping Pakistan’s industrial, agricultural, and social landscapes. His principled leadership, strategic mindset, and unwavering dedication to sustainable progress place him among Pakistan’s most esteemed and forward-thinking business leaders.
Mr. Naseer Ahmed
Mr. Naseer Ahmed is a seasoned business consultant with a distinguished career spanning over 35 years (1989–2025) across diverse sectors including manufacturing, services, and organizational development. His career is marked by visionary leadership, strategic business advisory, and a strong commitment to institutional growth and transformation.
Executive Leadership
Mr. Naseer has held senior executive positions, including:
- Chief Executive Officer, Islamabad Brush Industries (Pvt.) Ltd. – Islamabad
- Chief Executive Officer, Brush Tech – Rawalpindi
Consulting Experience
As a trusted advisor, Mr. Ahmed has provided strategic consultancy services to numerous organizations, including:
- M/s Chiniot Enterprises (Pvt.) Ltd. – Hattar Industrial Estate (Business Advisor)
- M/s Neo Pace Services – Islamabad (Consultant)
- Memon League Welfare Association – Karachi (Advisor)
- Anjuman Imdadia Akhbar-e-Faroshan – Karachi (Advisor)
- M/s United King Sweets & Bakers – Karachi (Consultant)
- M/s United Mobile (Pvt.) Ltd. – Karachi (Lead Consultant)
Founder – ABT Consulting Firm
In 2006, Mr. Ahmed established ABT Consulting Firm, registered with the Federal Board of Revenue (FBR). Through ABT Consulting, he has delivered high-impact solutions in partnership with the PIQC Institute of Quality Control – Karachi, contributing significantly to organizational development and quality improvement initiatives.
Key Organizational Development Projects
- Super Tech Auto Parts (Pvt.) Ltd. – Karachi
- Silver Surgical (Pvt.) Ltd. – Karachi
- Nelson Paints – Karachi
International Consultancy Services
Mr. Ahmed has also provided consultancy on an international scale. He served as:
- Overseas Consultant for RMA Makine – Turkey
- Overseas Consultant for RMA Link 2 World – Montenegro
- Marketing Consultant in Pakistan for Askomak Flour Mill Machinery Manufacturer – Konya, Turkey
Mr. Naseer Ahmed is widely respected for his strategic foresight, operational expertise, and ability to align business practices with sustainable growth. His consultative approach continues to drive success for clients both in Pakistan and internationally.
The Vision Behind PQNK and the Development of the Crop Production Management Model
Inception of Abt Crop Production Management Company
The concept of a Crop Production Management Company was originally envisioned by Mr. Asif Sharif, founder of PQNK (Paaidaar Qudrati Nizaam-e-Kashtkaari), with the primary goal of supporting both farmers and consumers in Pakistan through nature-aligned agricultural solutions.
In 2024, Mr. Sharif shared this transformative idea with Mr. Naseer Ahmed, Founder & CEO of Abt Consulting Firm, with a vision to scale and implement the model across the country.
Inspired by Mr. Sharif’s decades-long commitment to regenerative farming, the leadership at Abt Consulting embraced the concept wholeheartedly. Following a series of collaborative discussions and strategic planning sessions, the firm was formally restructured into Abt Crop Production Management Company, founded on the guiding principle:
"Improve the soil, not the plant."
This collaboration marks a significant step toward reshaping Pakistan’s agricultural future through sustainable practices, farmer empowerment, and consumer well-being.